Work is (___fill in the blank___)
For me, media planning is like proposing a plan. A picture that worth ten thousand words.. and after much hard work, your client buys the idea, and then they start to believe in using the picture and words at the same time.. and then not, and then maybe just the picture, maybe not..
Here's a poem for you guys in this industry.
When the client moans and sighs
Make his logo twice the size.
When the client's hopping mad,
Put his picture in the ad.
If he still should prove refractory
Add a picture of his factory
-Anonymous
I think that working in media agency resembles acting in a play. You know, just like in the opera when a guy gets stabbed in the back and instead of bleeding,
he sings.
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