Silly + boring = happy!!
being happy is seen as indicating silliness, boringness or lack of creativity.
("To be stupid, and selfish, and to have good health are the three requirements for happiness,"
groused Gustave Flaubert, "though if stupidity is lacking, the others are useless.")
Do you know,
that researcher Timothy Ketelaar note that smiling indicates eagerness to please, suggesting low status.
If a Prada model isn't smiling, she clearly doesn't need to, implying high status.
Brands that target less wealthy customers, they use smiling models,
suggesting lower status, and thus - affordability.
US psychologists have cropped pictures of models in ads so only their faces were visible,
then asked people to rank them in order of mood.
The results are splendid! Models advertising pricier brands were judged to look glummer!
Take Victoria Beckham for example, how often do you see her smile?
Despite that, psychology's lesson is that we're drawn to happy people.
Afterall, who wants to listen to the wretched.
and.. I've been told that I look serious & glum all the time. Darn..
(Note to noob, even if it's true that the most creative minds are unhappy,
it doesn't follow that becoming unhappy will make you creative, get it?)
No comments:
Post a Comment