Honda Hybrid - Insight, CR-Z, Jazz Hybrid

Hi everyone,

I have been busy at work lately.

I've got involved in project from Honda.

The new hybrid car launch with the theme - "Naturally Driven".

My task is to bring the proposition “Naturally Driven” alive in media.. 

The idea is simple:

We all know that our automotive way of life has had a massive impact on the environment.

We also know that hybrid cars are crucial part of the Green revolution.

However,

People are not as excited when it comes to green activities or recycling effort.

Hence,

We try to make green fun.

Like a splash of fun,
Honda will make green fun by creating meaningful human experiences

Thus our journey of captivating audience thru media innovation begins..

..in the form of naturally drawn billboard!!

  

The ingredient is simple:

1. find people who loves drawing.

2. ask them what does naturally driven means to them.

3. gives them space to illustrate their idea.

4. tadaaa! naturally drawn billboard (instead of conventional printing.)

Simple, meaningful, and fun experience!


Let me know if you have got suggestions!

#Honda #Hybrid #Jazz #Insight #CRZ

Preparation

70% done will put in finishing touch tonight

Honda hybrid car - naturally driven, naturally drawn billboard

Discussions

Drafting

Work in progress

Having fun painting

passion is those who enjoy their work, the paint is environmentally friendly

I see an owl there..

so this is naturally drawn

late nights