Do you know that there are over 900 compounds that give coffee its flavor? but artificial coffee flavorings typically only have 20 to 30, said Dr. Gary Reineccius, the department head of food science and nutrition at the university of Minnesota.
He also points out that most artificial coffee flavors aren't even recognizable in blind taste tests: "We make it brown and put a label on it. Thats how consumers can tell it's coffee, but otherwise people have no idea."
I'll never trust Starbucks again. Or scientists.
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